ABOUT US CERTIFICATION HISTORY Kuwo culture Within the enterprise Enterprise News


Brand promotion

Hubei Kuwo Dairy Co., Ltdholds professional insights into children diary industry and has focused on baby drinks for more than ten years. With popularity enhancing day by day, our company attracts enormous high-qualified, professional and experienced talents to gather and pool their wisdom to developthe platform. Among administration staff and market staff, more than 90%are above bachelor degree. Following international standards, Kuwo Dairy has established strict quality management system. We have invested enormously to introduce world-class automation facilities and devicesand built cutting-edge green factory. The high standards of production environment and office environment ensure high quality of our products. By now, KuwoDairy achieved a main operating turnover of 3,000,000,000 RMB.

 Kuwo Dairy focuses on optimizing our productand developing our brand. We offer innovative and unique product packaging design that attracts clients’ eyes and meets their consumption demands. In particular, we create an epoch-making baby product in China whicheliminates the potential safety hazard and solves children’s Oedipus complex. Along with the collaboration of traditional media and new media, the combination online consumers’ experience and offline consumers’ experience, and the cooperation and exhibition ofupmarket stores, we have implemented an all-around and multi-dimensionalbrand-building mode.

With the development ofbusiness management, Kuwo Dairy administrates intelligently in a scientific, strict and service manner.


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Brand culture


“Eternal love, easy life” is at the core of Kuwo culture and value. Primarily, Kuwo Dairy focused on the field of children, pursuing high quality and perfect product.

Kuwo Dairy is keenly observing dairy drinks market in the perspective of mothers. We find that with the development and expansion of market, various children-aimed products of different level hit the market, making mothers hesitate to make a decision. Kuwo Dairy targets on these special consumers, hoping to save these shilly-shally mothers. Our products are innovative, safe and sweet, combing science and wisdom. We select high-end sources to blend selfless maternallove intosmall life details. 

Kuwo Dairy is spreading love and inspiring intelligence to children. We accompany every child to have a healthy, beloved and happy childhood. Besides, we shoulder the responsibility of children growth, and build a bridge that links children and mothers. With Kuwo, mothers would never hesitate.

Every mother wishes her baby a healthy and happy life, which is the simplest maternal love. With maternal love as its core, Kuwo Dairy produces scientific and safe children-aimed products. With maternal love as its core, Kuwo Dairy makes family happinessa simpler thing.



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Brand promotion

Kuwo Dairy centers on its core value of “eternal love, easy life”, building VI system and brand image that meets the favours of targeted consumers. We strengthen the influence of Kuwo’s cartoon image, spread Kuwo’s core value and enhance the interaction with consumers by promoting packaging designs, releasing TV commercials as well as outdoor advertisements, and launching public-service activities. We increase our popularity by using traditional and new media as well asonline and offline promotion.


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Kuwo · Mascot

Mascot

            2017年,酷我乳业拥有了一个可爱、萌酷的家人。酷我家人爱护它,孩子们追逐喜爱它,视作为亲密的陪伴。它不仅是酷我的家人,也是酷我的品牌形象,更是孩子们的玩伴。


    In 2017, a cute and cool child joined Kuwo family. We care it; children love it and treasure it as a close friend. It is our family member, our brand image, as well as a friend of children.

            以爱为核心,酷我乳业把满满的母爱融入吉祥物。人物形象设计成一个可爱的小孩,乌溜溜的大眼睛,配上开心或呆萌的表情,使得人物形象更加生动,以7种不同的肢体动作来表现小朋友日常的乖巧与活泼,体现出酷我产品的活力健康。


    Taking love as its core, Kuwo Dairy melts endlessmaternal love into this cute mascot. It is designed as a cute baby with large eyes and a happy and cute face, which made the brand personality more distinctive. With seven different poses, the mascot looks likea cute and lively child, reflecting the vitality of our products.

            吉祥物的主色调为白色,契合乳制品的乳白特点。同时,设计师别出心裁地为吉祥物加上了一对犄角,也似雨后萌芽。寓意着每一个小朋友,都能如小鹿灵动,茁壮成长,让妈妈相信酷我的营养品质与陪伴。


    The mascot’s main colour is white which isin accordance with the colour of dairy drinks. At the same time, it has a pair of horns which look like green sprouts after rain, implying that every child will grow as strong as a cute fawn. It will convince mothers of the quality of Kuwo Dairy.

            吉祥物佩戴着一副未来科技的眼镜。未来属于科技时代,也属于下一代孩子们。酷酷的科技眼镜与未来、与“酷”我相互结合,体现出酷我乳业运用现代科技的生产线,以先进科技把关,严格生产的企业理念。


    Moreover, the mascot wears a pair of future smart glasses. The future belongs to science and technology and the future belongs to children. The combination of cool smart glasses and the future as well as the combination of Ku and Wo, reflect the fact that Kuwo Dairy is guided by the philosophy of using new technology to produce drinks in a stricter way.

            吉祥物大头娃娃的卡通化设计让吉祥物更萌,脸上的两抹红晕增添了可爱,让小朋友更加喜爱。头顶上的发型则是从中国古代儿童传统的垂髫变化而来,也形似一颗水滴。既具有传统意义与美感,同时也寓意酷我乳业对小朋友的点滴成长关怀备至。


    The mascot’s big head and the pink blushes on its face endow cuteness into its image, making children love it more. Its hair-design originates from the traditional Chinese hair-style of 3-9 year olds children, which is like a drop of pure water. In terms of this, it combines traditional ideas and beauty and reflects our meticulous care to children’s growth.

            吉祥物胸口的爱心图案善意地提醒着每一位顾客,对孩子成长多一份关心和爱心。体现出酷我乳业一直坚持对孩子关心和对产品用心的企业理念。只有关心孩子和用心做好高品质,妈妈才能放心。酷我愿意陪伴每一个小朋友的童年,一起健康快乐成长。


    The love heart on the mascot’s chest reminds every customer of our care and love for children’s growth, embodying our philosophy that “treasure children, care product”. Only with this spirit can we make high-quality products and eliminate mothers’ concerns. Kuwo Dairy wants to accompany every baby, helping them grow happily and healthily.

            以爱为灵魂,吉祥物凝聚母爱的无限关怀,融入酷我乳业的不懈努力。整体形象精致可爱,将企业理念、消费者需求和社会关怀巧妙结合。吉祥物诠释了这样一句话,陪伴每一刻,用心传递爱,这也是酷我的心愿。


    Love is the soul of Kuwo Dairy. The mascot melts the eternal care of mothers and the endless efforts of Kuwo Dairy. The mascot’s overall image is extremely cute, efficiently combining company philosophy with consumer demands and social care. It explains a beautiful sentence to us “with you every minute, we would use heart to write our love to thee”, which is also the wish of Kuwo Dairy.

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KUWO Dairy is leading brand of probiotics drink, lactic acid milk designed for Children.

Baby Nipple Design, Milk source from New Zealand, Cute Carton Bottle Beverage Agent, Wholesale and distributor are wanted

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